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Archive for "2012"

Things We’re Thankful For

19 November 2012 | Blog

Since it’s the week of Thanksgiving, it’s always nice to take a moment to reflect on some of the things we’re thankful for from the past year. The most obvious one for us at Visible World is that our office didn’t get swept out to sea in the hurricane. Instead, we were physically back open […]

STB Data Helps Obama, Gives Rentrak Reason for Champagne

19 November 2012 | Industry Buzz

TVBlog by David Goetzl How valuable is set-top-box (STB) data? It looks to have played a significant role in reelecting President Obama, according to The Washington Post. Read more: http://www.mediapost.com/publications/article/187598/stb-data-helps-obama-gives-rentrak-reason-for-cha.html?edition=53693#ixzz2Cm3H4qHm

Advanced Advertising 2012

14 November 2012 | Industry Buzz

Multichannel News covered yesterday’s Advanced Advertising panel with a couple of stories worth noting.   Advanced Advertising: Data Will Drive Addressable Market by Mike Farrell The recent elections focused attention on the power of addressable advertising to political campaigns, and according to a top DirecTV ad sales executive, traditional advertisers are taking notice of how […]

Webinar Video: Creative Customization for Auto

13 November 2012 | Blog

We recently hosted a webinar on Creative Customization for the auto sector. If you missed it, here’s your chance to get caught up.     In this webinar, hosted by Hasan Rahim, we focus on how Visible World’s Conductor for Dynamic Video Customization makes it possible to create multiple versions of TV ads easily and […]