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Archive for "2012"

Visible World awarded key ad addressability patent

29 March 2012 | News Links

Radio & Television Business Report Visible World has been granted a patent on bandwidth management for linear household addressable TV advertising applications. With this patent, the technology offered by Visible World enables any combination of multiple commercials to be inserted into the same TV ad slot, where each commercial is addressed to its own target […]

Visible World Awarded Key Patent For Household Addressable TV Advertising

27 March 2012 | Press Releases

Patent Allows Addressability to be Efficiently Deployed at Scale on Linear Television NEW YORK, NY, March 27, 2012 – Visible World announced today that it has been granted a patent on bandwidth management for linear household addressable TV advertising applications. With this patent, the technology offered by Visible World, the leading targeted TV advertising company, […]

Time Warner Cable pitches ‘enhanced iTV’ ads to media buyers

08 March 2012 | Industry Buzz

Fierce Cable Seven years after it began selling interactive and targeted ads to media buyers, Time Warner Cable (NYSE: TWC) said that it will brand its advanced ads “enhanced iTV.” Read more:  http://www.fiercecable.com/story/time-warner-cable-pitches-enhanced-itv-ads-media-buyers/2012-03-08#ixzz1z1k7hRET

Targeted TV Advertising – More than a fairy tale

02 March 2012 | Blog

There once lived a powerful ruler, the Chief Marketing Officer or CMO, who directly and through key lieutenants relied on the help of specialists to communicate with consumers and prospects far and wide.  He relied on Poets to create messages that would please his mass audiences. He relied on Quants to figure out efficient ways […]