Archive for "2012"

The Revolution Will Be Measured

27 February 2012 | Industry Buzz

Multichannel News Speculation abounds as to how Apple plans to get into the TV market. The company first launched Apple TV in 2007, releasing a second generation of its digital media receiver last year. Given Apple’s success in transforming other media, it is likely that it will take on television — the most powerful consumer […]

Talk about missing the point

22 February 2012 | Blog

Even though targeted TV advertising has long been talked about as the holy grail of TV advertising, Deloitte’s report “Targeted Television Advertisements Miss the Point” is correct in pointing out that it is far from commonplace today. However, the reasons cited show a lack of understanding as to why targeted TV advertising has yet to […]