14 December 2011 | Blog
Addressable television technology is a very real part of the advertising ecosystem, and Visible World’s work to enable it tru2way compatibility is a perfect example. Earlier this month we announced how we’re making it even easier for operators to deploy addressable technology and that highlighted our commitment to deliver ways for our cable partners to [...]
10 December 2011 | Blog
As marketing, media or advertising professionals, we all suffer from PBS. I’m not referring to the ongoing debate on funding of the Public Broadcast Service. Rather, the affliction that needs your attention is your own Personal Bias Syndrome (PBS). This condition can be attributed to the way, in the course of hectic day-to-day professional and [...]
01 December 2011 | Blog
Television remains the most powerful, far reaching medium for engaging and connecting with an audience. Why then am I blogging, a decidedly online, un-TV activity? One thing we’re going to get across in this new forum is that the Visible World team has steadily been a part of changing the TV advertising ecosystem. One of [...]
