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Archive for "2011"

Cox to Use Visible World Product to Target Promos

04 October 2011 | News Links

Broadcasting and Cable Addressable television provider Visible World says Cox Communications has adopted its Conductor product to more precisely target its marketing efforts. Read more: http://www.broadcastingcable.com/article/474737-Cox_to_Use_Visible_World_Product_to_Target_Promos.php

Cox Aims Zone-Targeted Marketing Spots With Visible World

04 October 2011 | News Links

Multichannel News Cox Communications is hoping to make its TV advertising more effective by tailoring promotional ads to subscribers in individual cable ad zones, using the dynamic ad campaign system from Visible World. Read more: http://www.multichannel.com/article/474749-Cox_Aims_Zone_Targeted_Marketing_Spots_With_Visible_World.php