28 July 2011 | News Links
Multichannel News Addressable-advertising vendor Visible World has largely completed an HD upgrade to its geographically targeted ad system, which reaches 55 million cable households, in cooperation with Comcast Spotlight, Time Warner Cable Media and other operators. Read more: http://www.multichannel.com/article/471625-Visible_World_Upgrades_To_Deliver_Targeted_Ads_In_HD.php
28 July 2011 | Press Releases
Improved ADTAG® & ADCOPY® Technology Enables True HD Spots to Run on HD Networks Across the Nation NEW YORK– July 28, 2011 – Visible World, the first provider of national, addressable television advertising, announced today that it can create and deliver High Definition (HD) commercials so that advertisers can send customized messages to a rapidly-growing [...]
25 July 2011 | Industry Buzz
TV Board Here you are, reading the TV Board on MediaPost. So it’s probably safe to assume that you, like me, love — or at least give a hoot about — television. Read more: http://www.mediapost.com/publications/article/154659/#ixzz1z1XR5QCJ
22 July 2011 | News Links
Strategy John Wanamaker would certainly be relieved. When (not if) addressable TV comes to Canada, advertisers will finally be able to determine which half of their advertising budget is being wasted by combining direct advertising-type targeting with the interactivity of the internet and the reach and engagement of TV. Read more: http://strategyonline.ca/2011/06/22/addressable-advertising-the-census-revolution/#ixzz1z1PNnv6G
15 July 2011 | Industry Buzz
TV Board As marketing, media or advertising professionals, we all suffer from PBS. I’m not referring to the ongoing debate on funding of the Public Broadcasting Service. Rather, the affliction that needs your attention is your own Personal Bias Syndrome. This condition can be attributed to the way, in the course of hectic day-to-day professional [...]
