Blog

Archive for "2011"

Visible World Upgrades to Deliver Targeted Ads in HD

28 July 2011 | News Links

Multichannel News Addressable-advertising vendor Visible World has largely completed an HD upgrade to its geographically targeted ad system, which reaches 55 million cable households, in cooperation with Comcast Spotlight, Time Warner Cable Media and other operators. Read more: http://www.multichannel.com/article/471625-Visible_World_Upgrades_To_Deliver_Targeted_Ads_In_HD.php

Why Television?

25 July 2011 | Industry Buzz

TV Board Here you are, reading the TV Board on MediaPost. So it’s probably safe to assume that you, like me, love — or at least give a hoot about — television. Read more: http://www.mediapost.com/publications/article/154659/#ixzz1z1XR5QCJ  

Addressable advertising: The Census Revolution

22 July 2011 | News Links

Strategy John Wanamaker would certainly be relieved. When (not if) addressable TV comes to Canada, advertisers will finally be able to determine which half of their advertising budget is being wasted by combining direct advertising-type targeting with the interactivity of the internet and the reach and engagement of TV. Read more: http://strategyonline.ca/2011/06/22/addressable-advertising-the-census-revolution/#ixzz1z1PNnv6G

Do You Suffer From PBS?

15 July 2011 | Industry Buzz

TV Board As marketing, media or advertising professionals, we all suffer from PBS. I’m not referring to the ongoing debate on funding of the Public Broadcasting Service. Rather, the affliction that needs your attention is your own Personal Bias Syndrome. This condition can be attributed to the way, in the course of hectic day-to-day professional […]