Cablevision and GroupM Combine for Industry First: Addressable Campaign for Five Distinct Brands Using Same Thirty Second Unit Across Three Million Households
07 March 2011 | News Links
PR Newswire Cablevision Systems Corp. (NYSE: CVC) today announced a television industry first in interactive and advanced television advertising — the simultaneous delivery of advertising from five different advertiser brands sharing a single :30 unit across nearly three million households in the New York Metropolitan area. The initial household TV addressable campaign featured brands represented [...]