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Archive for "2011"

Cablevision and GroupM Combine for Industry First: Addressable Campaign for Five Distinct Brands Using Same Thirty Second Unit Across Three Million Households

07 March 2011 | News Links

PR Newswire Cablevision Systems Corp. (NYSE: CVC) today announced a television industry first in interactive and advanced television advertising — the simultaneous delivery of advertising from five different advertiser brands sharing a single :30 unit across nearly three million households in the New York Metropolitan area.  The initial household TV addressable campaign featured brands represented […]

TV’s Next Wave: Tuning In to You

06 March 2011 | News Links

Wall Street Journal The television is channeling you. Data-gathering firms and technology companies are aggressively matching people’s TV-viewing behavior with other personal data—in some cases, prescription-drug records obtained from insurers—and using it to help advertisers buy ads targeted to shows watched by certain kinds of people. Read more: http://online.wsj.com/article/SB10001424052748704288304576171251689944350.html