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Archive for "2009"

Addressable TV: an FAQ

30 November 2009 | Industry Buzz

Advertising Age Addressable TV ads have been held up as the holy grail ever since the internet boom of the late 1990s — “delivering dog-food ads to dog-food owners” as Canoe Ventures CEO David Verklin famously put it. But the progress has been slow at best. Read more: http://adage.com/article/media/addressable-tv-faq/140740/