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Archive for "2009"

Cablevision’s Interactive Ads

20 October 2009 | Industry Buzz

Multichannel News Cablevision Systems has signed deals with at least four marketers — Unilever, Gillette, Benjamin Moore and department store chain Century 21 — for its interactive TV service that lets digital-cable viewers click their remotes to get more information or product samples during a 30-second local ad spot. Read more: http://www.multichannel.com/article/365791-Cablevision_s_Interactive_Ads_Click_With_Four_Marketers.php  

Bringing the click into TV ads

12 October 2009 | Industry Buzz

iMedia Connection As the market makes progress in addressable television advertising solutions, interactive applications are also gaining traction. Once advertisers are given the ability to deliver relevant ads to target consumer segments, the natural extension is to enhance that relevant ad with an interactive component that makes the message even more compelling and immediately actionable. […]