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Archive for "2009"

The New Creative Imperative

29 July 2009 | Industry Buzz

Video Insider It has been said that “media is the new creative.” To clarify, the idea is that in this age of hyper-audience fragmentation, the “who” you’re speaking to is now as important as the “what” that’s being said. Read more: http://www.mediapost.com/publications/article/110731/#ixzz1z1eNTqfV

Google partners with Visible World for addressable TV ads

28 July 2009 | Industry Buzz

Direct Marketing News Google announced it has formed a partnership with Visible World, an addressable TV ad technology company. The new relationship will give Google TV advertisers the ability to dynamically create several versions of a TV ad, targeted to specific segments, using Visible World’s automated platform. Read more: http://www.dmnews.com/google-partners-with-visible-world-for-addressable-tv-ads/article/140743/

Google, Ally to Target TV Spots

28 July 2009 | News Links

Wall Street Journal Google Inc. is teaming up with Visible World Inc., a well-known New York technology company that uses software to create multiple versions of a given ad, in its push to offer TV advertisers more targeting options. Read more: http://online.wsj.com/article/SB124874405686685561.html  

Visible World and Google TV Ads to Deliver Targeted TV Advertising Solutions

28 July 2009 | Press Releases

NEW YORK (July 28, 2009) – Google TV Ads and Visible World, two leading providers of targeted television advertising, today announced that they have formed a working relationship to deliver advanced television advertising solutions. Advertisers using the Google TV Ads platform will now have the ability to dynamically customize and target their television ads easily […]

TV Universe Expands, Share Of Channels Tuned Does Not

21 July 2009 | Industry Buzz

MediaDailyNews Despite the rapid expansion of alternative media options, Americans continue to watch more, not less TV, according to an annual benchmark report from Nielsen Co. But they are spending that increased viewing time watching a relatively small percentage of the TV channels available to them – less than 14% on average. Read more: http://www.mediapost.com/publications/article/110159/#ixzz1z1f1GUsb