Archive for "2009"

Teens Make Time for Digital and Traditional Media

25 June 2009 | Industry Buzz

AdWeek Don’t get too caught up in the hype of digital media usage. That is a key message of “How Teens Use Media,” a new research report the Nielsen Co. presents here Thursday at its annual “What Teens Want” conference. Read more:

Addressable Advertising TVOT 2009 Panel

21 June 2009 | Industry Buzz

Interactive TV Today This session–which features a panel that brings together executives from all tiers of the TV advertising market, including distributors, networks, agencies and advertisers–will attempt to answer the question: In a world where all television ads can be addressable, who will reap the most benefit–the buyers, the sellers or the clients? Read more: […]