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Archive for "2008"

Mistakes Made When Targeting TV Ads

15 December 2008 | News Links

Advertising Age 1. WAXING NOSTALGIC Breaking news: 18 to 49 does not qualify as targeted TV. We know it was good enough for Hathaway Shirts and Woodbury Soap, but it’s not good enough for you — or for today’s consumers. Read more: http://adage.com/article/print-edition/mistakes-made-targeting-tv-ads/133225/

Visible World and SaysMe.TV Partner to Provide Viewers Ability to Personalize and Broadcast Television Ads Anytime, Anywhere

11 December 2008 | Press Releases

NEW YORK (December 11, 2008) – Visible World Inc., the leading end-to-end solutions provider for targeted and addressable TV advertising, and SaysMe.TV., the leading provider of consumer-driven television advertising, announced today that they have entered into a partnership that will allow individuals and small businesses to customize television advertisements and air them in specific markets […]