08 May 2013 | Blog
With all the chatter over the NewFronts, digital proponents have been gleefully trumpeting an Interactive Advertising Bureau study that showed that “consumer ad receptivity when watching original professional online video (OPOV) is now indistinguishable from receptivity rates during prime time TV” (“Online Video Rivals TV for Viewers”). They reached these numbers by surveying 2,400 people, [...]
07 May 2013 | Industry Buzz
From Research Brief: “According to InsightsOne, with Harris Interactive, Americans Are Fed Up With Bad Ads, 87% of American adults 18 and over are putting their foot down on the number of irrelevant ads they are willing to see before they ignore a company completely.” Read more: http://www.mediapost.com/publications/article/199679/americans-fed-up-with-bad-ads.html#reply#ixzz2ScFX6NZe
03 May 2013 | Blog
Thanks to Accounting Supervisor Vincent Corso, Visible World will be participating in this year’s JP Morgan Corporate Challenge! The race, conducted in cities from Shanghai to Chicago, attracts companies from all around the world who form teams to run in a 5k race for charity. The environment not only supports a good cause, but also [...]
26 April 2013 | Industry Buzz
From Online Video Insider by Scott Ferber: “As always, the next coming television upfront will dictate the overall trajectory for 2013 media spending. But for the first time, the prospect of digital video grabbing a more significant share of advertiser budgets actually goes beyond hype—for the first time, it’s a viable possibility! Why now? In [...]
24 April 2013 | Industry Buzz
The scale of addressable TV advertising is growing. According to BusinessWire, DirecTV signed Volkswagen on as its addressable ad platform’s first auto client. By targeting TV ads down to indvidual households, Volkswagen aims to make its TV ads more relevant to specific viewers, and hence, more effective. Since 2010, Visible World’s has deployed technology used [...]
