The Programmatic Promise: Part III

22 April 2014 | Blog

In the last two installments of this series, we discussed both the potential and potential pitfalls of programmatic ad sales for television. But what’s the right way to do things? One of the hallmarks of TV ad sales has been the Upfronts. The highest reach, most prestigious ad placements are sold in advance, through long-standing […]

The Programmatic Promise: Part II

15 April 2014 | Blog

Last week, we discussed why programmatic TV ad selling and buying is so exciting. Over in the digital world, programmatic has spread like wildfire, with estimates as high as 85% adoption rates. But all is not happy in digital programmatic. How can TV avoid some of the same mistakes? ANA and Forrester recently released a […]

iMedia Connection: “How LG is reinventing TV advertising”

14 April 2014 | Blog, Industry Buzz, News Links

From iMedia Connection: LG’s Live Plus technology is enabling interactive commercials LG is clearly one of the biggest leaders when it comes to the development of smart TVs. What is a smart TV? It’s a television that incorporates interactive technology to allow consumers to become participants in their content experience, not just viewers. Over the […]

The Programmatic Promise: Part I

09 April 2014 | Blog

Programmatic TV advertising has been picking up quite a bit of steam lately. More and more inventory holders and agencies have become interested in using automated, data-directed systems to buy and sell impression-based ads for TV. While the premium inventory continues to offer the value of unparalleled reach, there is still inventory in the TV […]