Targeting Lessons from the High Line

22 July 2014 | Blog

Near the Visible World offices runs the High Line, an old elevated railway that was converted to a park. It’s a popular spot, and on a sunny day, one that’s consistently full of people. Now, this is New York. And the High Line connects a diverse set of neighborhoods—warehouses, galleries, apartment towers, business districts. So […]

Audience Buying Insider: “TV Programmatic: More than Real-Time Bidding”

18 July 2014 | Industry Buzz

Joe Abruzzo of Havas had a great breakdown of the advantages of programmatic TV earlier this week on MediaPost. For TV, the benefits of programmatic will ladder up to: more simplified and effective workflows, improved targeting efficiencies, flexibility in moving/canceling inventory and more timely performance reporting. In comparison to online display programmatic, the initial expected […]

Does TV Get a Disproportionate Ad Spend?

15 July 2014 | Blog

For a while now, it’s been fashionable in digital circles to complain that TV gets a disproportionate amount of ad spend dollars. TV is overpriced, they claim, and dying as well. Digital is a more efficient way to reach audiences. They shake their heads at the folly of hide-bound marketers stuck in ancient ways of […]

A Virtuous Circle

08 July 2014 | Blog

Feedback loops are found everywhere. Biology, programming, climate science, electrical engineering. Nature has always used self-regulating mechanisms, and we’ve copied the technique into our own technology. The idea is simple. If you couple the output of a system back to the input, you can regulate the system as a whole. There are two kinds of […]

The Benefits of Programmatic

01 July 2014 | Blog

What are agencies and marketers looking for in programmatic buying? It turns out that they’re chasing different benefits. A new study by Purch sheds some light on the reasons that buyers are turning to programmatic advertising. They note, Agencies and marketers find different benefits in programmatic. Agencies are more attracted to increased efficiencies in buying […]