Closing the Loop

21 October 2014 | Blog

For a long time, marketers were resigned to measuring their impact indirectly. If your ad ran during a show that Nielsen said was watched by 10 million people, well, that’s how many people you assumed saw your ad. If your sales over the next month were 2% higher and you hadn’t done anything else, well, […]

Plays Well With Others: Cross-platform Advertising

14 October 2014 | Blog

One of the key ideas from last month’s Advertising Week was the increased emphasis on multi-platform advertising. The old silos are breaking down. At one panel, advertisers nearly laughed at the idea of doing a TV campaign without an accompanying digital and social campaign. The future is integrating across channels and platforms to form a […]

Top Lessons from Advertising Week

07 October 2014 | Blog

Last week was Advertising Week in New York. In the usual deluge of panels, we thought a couple key themes stood out. Programmatic is mainstream. Two years ago, barely anyone knew what programmatic meant. Now, not only was an entire track basically devoted to programmatic advertising, the term popped up everywhere you went. It’s no […]

Gearing Up for the Political Season

30 September 2014 | Blog

Another political season is upon us, bringing with it political ad money. Spot TV/Cable is predicted to take 82% of the budget. At the same time, 85% of political agencies are planning to use programmatic for their buys this year. How can inventory holders best capitalize on this flood of cash? Offering tools to effectively […]