A Little Too Much Science Fiction

26 August 2014 | Blog

An Online Spin column yesterday, “TV Buying and Selling In 2020: Science Fiction or Future Science?,” envisioned a world of completely automated TV buying, a mere five years from now. In this vision, marketers buy ad space across screens in bulk, setting ceilings and floors for a given audience and then letting automated exchanges deliver […]

Why are TV ads so compelling?

19 August 2014 | Blog

We talk a lot about the power of TV as an advertising medium. TV is a remarkably effective vehicle, and TV ads tend to have a dramatic impact both on direct response and branding efforts. One of the biggest reasons is reach—more people view TV than any other medium. It can take months to rack […]

The Future of TV Looks A Lot Like Digital—But Also A Lot Like Itself

12 August 2014 | Blog

We’ve said before that TV isn’t going anywhere any time soon. But that doesn’t mean it’s not going to change. TV as a medium is evolving faster than ever before. But what will it look like in the future? It’s a good bet that a lot of the advantages offered by digital marketing are going […]