The Programmatic Promise: Part II

15 April 2014 | Blog

Last week, we discussed why programmatic TV ad selling and buying is so exciting. Over in the digital world, programmatic has spread like wildfire, with estimates as high as 85% adoption rates. But all is not happy in digital programmatic. How can TV avoid some of the same mistakes? ANA and Forrester recently released a […]

iMedia Connection: “How LG is reinventing TV advertising”

14 April 2014 | Blog, Industry Buzz, News Links

From iMedia Connection: LG’s Live Plus technology is enabling interactive commercials LG is clearly one of the biggest leaders when it comes to the development of smart TVs. What is a smart TV? It’s a television that incorporates interactive technology to allow consumers to become participants in their content experience, not just viewers. Over the […]

The Programmatic Promise: Part I

09 April 2014 | Blog

Programmatic TV advertising has been picking up quite a bit of steam lately. More and more inventory holders and agencies have become interested in using automated, data-directed systems to buy and sell impression-based ads for TV. While the premium inventory continues to offer the value of unparalleled reach, there is still inventory in the TV […]

SintecMedia and Visible World Announce First TV Program Promotion Schedule Optimization Driven by TV Program Viewing Conversion Parameters

07 April 2014 | Blog, Press Releases

Networks Able to Optimize Schedules Not Only By Target Opportunity, But Likelihood of Conversion Las Vegas—April 5, 2014—Today, SintecMedia and Visible World announced a partnership to enhance SintecMedia’s automated broadcast management solution, OnAir™, with Visible World’s Smart TV data-driven analytics application, Smart TV DNA™, to offer broadcasters a way to optimize their program promotion schedules […]