“I don’t have your problem in the first place”

18 November 2014 | Blog

At the Advanced Advertising event at NYC Television Week this year, Chris Pizzuro from Canoe went on a bit of a rant. He was tired, he said, of being asked to conform to digital standards meant to ensure accountability. “You have to be accountable like digital,” he heard over and over again. But then he […]

Multichannel News: How Big Will Programmatic TV Get? #NYCTVWK”

13 November 2014 | Industry Buzz, News Links

Multichannel News covered this morning’s NYC Television Week panel, “Will Programmatic TV Automate the Future of Advertising?” The future of TV advertising will involve more automated, programmatic models as audiences continue to become more fragmented, but few in the industry  believe that programmatic will completely take over how ads are bought and sold. Visible World CEO Seth […]

Versioning for Voters

04 November 2014 | Blog

It’s election day! For the last few months, TV inventory holders have had a torrent of political ads flowing through their systems. In the last several cycles, the business has been changing, though. The rise of Big Data and targeted TV advertising has led to political consultants amassing as much data as possible and targeting […]

Madison Square Garden To Use Addressability

31 October 2014 | Blog, Industry Buzz

In Broadcast & Cable, Madison Square Garden announced their intention to start using addressable advertising through Cablevision’s footprint. Madison Square Garden Co. said it is working with Cablevision Systems to use viewing data from Cablevision set top boxes to provide better audience data and analytics. MSG is also planning a test with Cablevision of addressable […]