Blog

Television: The Actual Disruptor

25 May 2016 | Blog, Industry Buzz

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Many in the media industry might tell you that digital and OTT services are disrupting the TV business, but as Michael Wolff points out in Television is the New Television it’s actually the other way around: “TV is disrupting the internet.” So why do we all think it’s digital that’s the disruptor? Because we read […]

Television is Still Cool, Here’s the Proof

26 April 2016 | Blog, Industry Buzz

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Remember when you were an impressionable preteen and you made your parents park around the block so your friends didn’t bear witness to your dad’s dorky haircut and old station wagon or hear your mom bugging you about curfew? Or maybe it was your dweeby older sibling who constantly annoyed you about wanting to hang […]

Remember Google TV Ads? We Sure Do

25 January 2016 | Blog, Industry Buzz

Back in 2009, Google came to our offices in Midtown, NYC with a special request.  Little did we know at the time, this “little” request would be a major contributing factor to the rise of the programmatic TV industry. The request?  They wanted to use Visible World’s automated proprietary technology, deployed across all major MVPD’s […]

Why Can’t the Conversation Be About Television AND Digital (Not ‘Or’)?

10 December 2015 | Blog, Industry Buzz

What’s the greatest thing to happen to digital advertising?  Linear television (and vice-versa). Surprised?  You shouldn’t be. Even through the continuous fragmentation of devices, TV has been able to hold its own when compared to digital.  But the truth is, television and digital don’t want to be compared, they want to be united. With a […]

iMedia Breakthrough Summit’s Programmatic Parts Unknown

03 November 2015 | Blog, Industry Buzz

iMedia journeyed into hot waters during this year’s Breakthrough Summit by focusing on Programmatic.  Needless to say, we were excited about the subject and the opportunity to lead the Programmatic Bootcamp! Our very own Founder & CEO, Seth Haberman, hosted the Bootcamp which brought brand marketers and agency executives together to discuss content and creativity […]