Bandwidth Conservation for Addressable Advertising

Bandwidth remains one of the scarcest resources cable operators have. Almost every innovative application demands it: VOD, High Speed Internet, HD Networks, Voice, etc. Household addressable advertising also requires additional bandwidth but Visible World has developed a sophisticated architecture that uses bandwidth in the most conservative way possible and only when it is exactly needed.

Visible World conserves bandwidth by relying on edge resource management in the cable plant, either by integrating with Switched Digital Video (SDV) systems or the VOD platform for those operators who have not yet deployed SDV. Such an approach allows household addressability to scale across multiple networks, advertisers and campaigns by using a fraction of the bandwidth that prior systems required. Operators can now scale household addressability without the concern of dedicating multiple channels of bandwidth inefficiently.