Visible World was founded in 2000 with the mission of increasing the value of TV ad inventory. Our programmatic TV ad sell-side platform offers the most complete solution available. Our products make it easy to produce, sell, target, and measure TV ads that are more relevant for viewers and more effective for advertisers, making advertising inventory more valuable.
For more than 10 years we have been developing technology that makes TV advertising more efficient and effective—we’ve been awarded 24 U.S. patents to date for technology we developed ourselves, and more are on the way. But we’re not just doing R&D.
Visible World has been successfully delivering targeted TV ads at the DMA, cable zone and household levels across the U.S. for nearly a decade. Today, Visible World empowers more than 500 advertisers to deliver more targeted, effective and accountable local TV ad campaigns to consumers in approximately 80% of U.S. cable homes in 210 DMAs and our household addressable footprint includes 3 million homes. Smart TV DNA™ is used by over a dozen leading networks to track their program promotion campaigns. And our subsidiary, AudienceXpress, is using the HighYield™ platform to lead the programmatic TV ad buying industry. Visible World’s HighYield™ stack is the key to unlocking the value of your TV ad inventory.