The Household Addressable Architecture adds additional hardware and software modules to the Zone Addressable architecture. These modules are the Client Ad Serving Unit (CASU) and the Client Profile Serving Unit (CPSU). The CASU streams out addressable ad copy at the edge of the network and the CPSU manages the delivery of profiles to set top boxes and collects audience measurement data back. Additionally, the Household Addressable Architecture includes a small EBIF application on the set top box.

The Network Addressability architecture adds an SCTE-130 ADS interface to the existing Visible World Gateway. This ADS receives SCTE 35 messages that are inserted in the cable network or broadcast stream to identify a network addressable avail. The ADS can then insert the appropriate ad based on targeting instructions as well as distinguish a network addressable avail from a local addressable avail.

The Non-Linear Architecture customizes the CASU and the CPSU to insert an addressable ad into a non-linear unicast stream to a household.

Visible World understands that bandwidth is a very scarce resource in a cable plant. To most efficiently use bandwidth, Visible World has developed an advanced architecture that uses edge bandwidth, either through a Switched Digital Video system or through VOD edge QAMs.

The Campaign Manager is modular based and supports each step of the workflow of executing a campaign as well as monitoring the health of the system.