Using Adtag^® & Adcopy^®, an advertiser can send different messages to different cable zones within a geographic market, creating more relevant, meaningful advertising, all with a single buy.

Visible World’s technology and services are used to automate the execution of Adtag^® & Adcopy^® campaigns for all the major MSOs. These materials serve as a toolkit for partner Ad Sales teams when selling zone-based addressability.

What is Adtag^® / Adcopy^®?

Overview of product, with examples of the most common applications. Good leave-behind for someone new to Adtag/Adcopy.

Adtag^® / Adcopy^® - Complete Advertiser / Agency Guide

Step-by-step guide to getting campaigns on air. Includes specifics about sending materials to Visible World and Cable Markets, style guide examples and detailed production requirements.

Adtag^® / Adcopy^® - HD Launch Overview

Everything you need to know about HD.

Adtag^® / Adcopy^® - Process Timeline Checksheet

Single page document detailing workflow responsibilities and production specs.

Adtag^® / Adcopy^® - Formats and Specifications

In-depth production/media specifications – useful for post-houses.