A global financial services company developed a campaign to send different credit card offers to different households based on a combination of household income and credit score. Additional offers targeted small business customers and frequent travelers. The company analyzed media performance relative to spend compared with a traditional linear campaign.

Delivering targeted messages resulted in significantly reduced Effective CPM as a result of less waste with the addressable campaign. A follow-on campaign by the same advertiser plans to look at changes in credit card spend as a result of the addressable

A top wireless advertiser executed an addressable campaign using third-party demographics data as well as their proprietary internal database. Client targeted existing customers and prospects to feature different messages and offers to each segment.

Addressable campaign produced double-digit lift in subscriber acquisition and upgrade rates.

A leading smart phone advertiser designed a campaign to target two of their most strategic segments, Business Users and Gen Y. Each segment featured a different smart phone model.

Addressable ads yielded double-digit percent increases in quantitative engagement and qualitative message recall. The advertiser used the results to better understand audience viewing patterns and improve efficiency of future media buys.