• For zone-based targeting, we’re deployed across the nation, reaching 55M homes, which is about 80% of cable homes in the US. We reach over 100 cable markets, including 23 of the top 25 markets.
• For household addressability, we’re deployed in Cablevision’s full footprint of 3M homes in the New York market.

Household Addressability is available across Cablevision’s entire footprint, which covers the New York market including New York City, Long Island, Northern NJ, Westchester, and Southern Connecticut. The capability is available on 71 Standard Definition cable networks and 45 High Definition networks and can support over 13,000 addressable insertions per week.

Based on the technical, operational and business success of Household Addressability with Cablevision, most major US cable operators are in the test and/or planning phase to deploy.

The first deployment of Network Addressability will occur in the latter part of 2011.

The first market deployment of Non-Linear Addressability is currently underway and will be expanded throughout the NY market.

We can automatically deliver TV spots anywhere in your current media plan: any network, any local broadcast station, and any local cable operator. This significantly improves speed and flexibility, while reducing related workload and error rate for spot distribution.

When deployed, Visible World equipment and technology are installed directly in the operating center of a network, local broadcast station, or local cable operator. In these cases, Visible World can provide enhanced targeting and automated traffic capabilities.

• Local cable: key benefits are speed and geographical targeting. Where Visible World is deployed, you have the ability to target distinct versions to local cable zones that are roughly the size of large neighborhoods. Any given market might have 1 to 100 different cable zones. The Visible World system automatically handles all related traffic instructions making it easy to customize, execute, and track local TV ad campaigns.
• Network Broadcast & Cable: key benefits are speed and more precise targeting of network demographics, program, date, or time.

• Depending on which deployed medium is part of your media buy, Visible World has the ability to integrate your current plan into our web-based campaign management tools, reducing unnecessary duplication between your stewardship system and traffic instructions.
• Visible World can import your own customer segmentation data to drive the targeting process. This will enable you to deliver more relevant messaging to your specific customer segments.
• Visible World has developed a data integration relationship with DDS (Donovan Data Systems), and we are in the process of integration efforts with others to streamline the trafficking process for our advertiser and agency partners.

Visible World’s system has partnered with DG FastChannel and other digital distribution partners to deliver the spots to the any national network, local station or cable operator to fulfill any media plan and destination requirement.

Visible World is not a media buying agency, however we will work with advertisers and media agencies to develop plans that will best take advantage of our advanced targeting and video customization solutions. Please reach out to our media sales team for household addressable campaigns.