Consisting of four main modules that easily fit into any campaign workflow, Conductor simplifies the process of delivering relevant TV ads to campaign specific target segments. Once your media buy has been bought using traditional audience targeting criteria, use Visible World Conductor to set up advertiser-defined targets, allocate the TV ad messaging weight, customize spots (optional), traffic and deliver ads.

TARGETING

Our suite of solutions makes it possible to target local television ads at the DMA and cable zone levels and easily integrates into campaign execution processes.

Advertisers can match up their own segmentation data, including demographics such as income and/or education with cable subscriber data, anonymously through blind-matching. Then, it is easy to deliver tailored ads to each segment.

• Use preloaded data from major third-party providers including Acxiom, Nielsen, Experian, and Polk
• Incorporate proprietary client data

CUSTOMIZATION

Take advantage of deeper targeting by customizing offers or any creative element. For example, an automotive manufacturer might want to advertise an SUV in one zone and a sedan in another zone. Changing out products can be done quickly and easily using Conductor.

• Use final spots
• Customize any creative element: audio, video, graphics
• Manage creative asset library

MEDIA ALLOCATION OPTIMIZATION

Using an algorithm designed to match segments with geographic data, Conductor generates optimal media rotations based on target segment profiles. For maximum flexibility, advertisers can make changes as needed to suit business needs with just a few clicks.

TRAFFICKING

Conductor automates traffic execution. Once the campaign is set up:

• Automate traffic execution
• Automate assignment and tracking of ISCI/Ad-Id codes
• Integrate commercial records, pattern records, and schedules with DDS or Media Bank

ANALYTICS & INSIGHTS

Conductor offers advertisers insight and confidence that they are targeting the right people at the right time. With new transparency into how ads are viewed by each segment, marketers can use insights to aid in optimization and future planning.

• Order history, talent usage, affidavits
• Custom reporting

ACCOUNT MANAGEMENT

While our campaign management tools give you direct control over your campaigns, we offer full service support to ensure that you can take advantage of targeting.

Visible World | Conductor adds new flexibility to television advertising. By targeting at the DMA or cable zone level, advertisers can enhance their ability to deliver the right message to the right target audience at the right time.

Auto

• An automotive company can focus its luxury SUV brand in neighborhoods where the overall income levels are higher and target economy vehicles to less affluent neighborhoods.

Cable & Telco

• Cable and telco marketers can introduce new products such as high speed internet only in areas in which it is available.

Television networks

• Television networks can drive tune in with targeting different messages to different regions within a given market, such as urban centers versus suburban or rural areas.

Visible World enables advertisers to target consumers at the household level. Combining the targeting precision of direct marketing with the power of television advertising, our Household Addressability platform lets marketers target the exact consumer households they want with the right message at the right time.

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