Visible World Expands Addressable Ads Via Tru2way
November 29, 2011 | Media Daily News
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Cox Aims Zone-Targeted Marketing Spots With Visible World
October 04, 2011 | MultiChannel News
Cox Communications is hoping to make its TV advertising more effective by tailoring promotional ads to subscribers in individual cable ad zones, using the dynamic ad campaign system from Visible World.
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Cox to Use Visible World Product to Target Promos
October 04, 2011 | Broadcasting & Cable
Addressable television provider Visible World says Cox Communications has adopted its Conductor product to more precisely target its marketing efforts.
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Q&A: Visible World CEO Seth Haberman (Part 2): Targeting TV Spots Zip Code to Household
August 15, 2011 | Rick Mathieson, GENWOW
Part two of Rick Mathieson's interview with Seth Haberman about addressable television advertising.
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Q&A: Visible World CEO Seth Haberman (Part 1): Targeting TV Ads
August 12, 2011 | Rick Mathieson, GENWOW
Rick Mathieson asks Seth Haberman for his insights on the state of addressable television advertising.
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Visible World Upgrades To Deliver Targeted Ads In HD
July 28, 2011 | Multichannel News
Visible World rolled out the ability to accept native HD commercials to air on HD networks, eliminating the 'letterbox' effect that results from upconverting standard definition spots to HD. A collaboration with cable operators, this upgrade improves Adtag® & Adcopy® products, which let advertisers customize spots and air them in different cable zones within one campaign.
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Addressable advertising: the census revolution
June 22, 2011 | Strategy Magazine
John Wanamaker would certainly be relieved. When (not if) addressable TV comes to Canada, advertisers will finally be able to determine which half of their advertising budget is being wasted by combining direct advertising-type targeting with the interactivity of the internet and the reach and engagement of TV.
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TV's Next Wave: Tuning Into You
March 07, 2011 | Wall Street Journal
Advertisers, data-gathering firms and technology companies are joining together to create innovative, new TV ads with greater specificity and relevance to viewers.
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Cablevision and GroupM Combine for Industry First: Addressable Campaign for Five Distinct Brands Using Same Thirty Second Unit Across Three Million Households
March 07, 2011 | PR NewsWire
Cablevision, a leading telecommunications, media and entertainment company with one of the country’s largest deployments of addressable advertising, recently tested simultaneous delivery of five different advertiser brands represented by GroupM across nearly three million households in the New York Metropolitan area.
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Visible World Teams With Tumri for Custom In-Display Video
September 30, 2009 | Clickz
Cross-platform video ad targeting firm Visible World has started collaborating with Tumri, a dynamic display ad firm, in order to allow greater advertiser customization of the images, sound, clips and other elements featured in display-based video.
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Visible World in Data Play
August 21, 2009 | Ad Week
Visible World has recently made licensing agreements with data companies Acxiom, Experian and Nielsen that allow its clients to more quickly and efficiently target the customers they want to reach through household-specific TV advertising.
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Visible World Aims to Get Addressable
August 17, 2009 | Advertising Age
Confronting one of addressable advertising’s most significant challenges – data measurement – Visible World has partnered with data companies Acxiom, Experian and Nielsen in order to help advertisers improve the effectiveness of targeted ads by providing the opportunity to deliver varied versions of the same ad to dynamic, diverse households.
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Google, Ally to Target TV Spots
July 28, 2009 | Wall Street Journal
With the goal of offering TV advertisers more targeting options and flexibility, Google is teaming up with Visible World to take advantage of the firm’s addressable advertising software, which allows clients to efficiently customize the appearance, presentation and delivery of an ad.
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Cable Companies Target Commercials to Audience
March 03, 2009 | New York Times
Using Visible World’s targeting technology, Cablevision is planning to direct specific ads to different viewers based on data and metrics about the composition of various households in a concerted effort to increase ad relevance.
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Down the Tube: Idiot Box No More
January 01, 2009 | Advertising Age
Visible World’s Tara Walpert Levy explains why efficiency, accountability and cost savings are all made possible in an increasingly complex world of TV marketing by advanced advertising systems.
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Mistakes Made When Targeting TV Ads
December 15, 2008 | Advertising Age
Tara Walpert Levy of Visible World discusses ten of the greatest modern misconceptions about addressable advertising.
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