Visible World Accepts Native High Definition Commercials, Improving Adtag® & Adcopy® Products

Improved ADTAG® & ADCOPY® Technology Enables True HD Spots to Run on HD Networks Across the Nation

NEW YORK– July 28, 2011 – Visible World, the first provider of national, addressable television advertising, announced today that it can create and deliver High Definition (HD) commercials so that advertisers can send customized messages to a rapidly-growing portion of TV audiences who watch HD networks.

The update to Adtag® / Adcopy® technology gives advertisers the ability to deliver high quality commercials to viewers watching HD television networks in 76 of the top 100 largest television markets. Prior to the roll out of the new technology, advertisers could only develop addressable ads in Standard Definition, requiring SD ads to be upconverted to HD resulting in the “letterbox” effect.

Visible World’s addressable TV technology enables brands, marketers, and advertising agencies to apply the most accurate and relevant TV audience demographic data to TV advertising campaigns. This technology allows advertisers to create ads that reflect the similarities or differences among a region and deliver messages that are most relevant  on the household or cable zone level. Visible World is working with the nation’s leading cable providers, brands, and advertising agencies to reach more than 55 million cable households with the technology, which increasingly includes HD networks. Recent Nielsen Company data shows that of the 289 million Americans who watched TV in their home in the first quarter of 2011, some 80 million were watching on an HDTV.

“High definition television commercials take up tremendous bandwidth to deliver, but we have enhanced our Gateways to enable seamless delivery,” said Visible World CEO Seth Haberman. “Now with Adtag and Adcopy technology, advertisers have the power to seamlessly create and deliver multiple segments to audiences in the format that looks best on their TV.”

Visible World is the Adtag & Adcopy service provider for the nation’s leading multi-system cable providers. Adtag allows advertisers take a single commercial and customize it, making it more relevant to an audience based on a geographic location. For example, a retail store with several locations across a region, can “tag” the address or telephone number of each location based on where the segment is shown. Adcopy allows advertisers to simultaneously run different spots within a campaign, across separate zones in a market or region. With Adcopy, an auto manufacturer for example, can concurrently show ads for a fuel-efficient sedan in the city, a minivan in the suburbs, and a rugged truck in rural areas.

“Visible World continues to make it easy for anyone to make the most effective use of their advertising campaigns by matching the right message to the right TV audiences - and now our customers are able to do that in high-definition,” Haberman said.

For more information on Adtag and Adcopy please visit:  http://www.visibleworld.com/Connect/Solutions/Resources

ABOUT VISIBLE WORLD
Founded in 2000, Visible World is the leading provider of addressable television advertising solutions. The company’s suite of services enables advertisers, agencies, and media companies to deliver addressable, interactive, and measurable ads. Today, Visible World empowers over 200 advertisers to deliver more effective and more accountable campaigns to consumers in approximately 80% of U.S. cable television households.

contact: Stephanie Stern

212-739-1917

stephanies@visibleworld.com

Visible World Adds Tania Yuki, Vice President of Ad Solutions

(New York, NY) January 19, 2011 – Leader in targeted television advertising, Visible World, today announced the addition of Tania Yuki as VP, Advertiser Solutions.  Ms. Yuki will be responsible for directing strategy, product development, sales and market development, and client services for the advertiser and agency line of business. This includes leading the development, execution, and growth of Visible World’s Conductor product, a set of campaign management tools and services that enable advertisers and agencies to automate television campaign targeting, customization, interactivity, and measurement.  

Tania brings with her a strong background in research and insights regarding advertising campaign effectiveness for TV and online video, which makes her well suited to lead the development of products that provide TV campaign accountability.  She comes to Visible World from comScore, Inc., where from 2008 she led the company’s Video Metrix product and cross media development, and worked to identify opportunities for selling-in comScore’s data aggregation, processing, analysis and reporting capabilities to brands, agencies, and networks.  As Senior Director of Cross Media and Video Products, Yuki was responsible for ensuring that online video measurement supported the growth and balanced the needs of the online video and advertising industry.

Prior to comScore, Inc., Tania was Head of Content at KIT Digital (formerly ROO Media), a leading online video network and IPTV platform, where she oversaw content acquisitions, digital strategy and programming optimization for key publishing clients and content partners in North America, the UK, and emerging markets.  She has also worked in business development at FOXTEL, Australia’s largest pay TV provider, and began her career as an attorney who specialized in media and Internet law.

Tania is also co-Founder of wimLink, an association promoting entrepreneurship, leadership and professional development for women in media and technology. In 2009 she was the recipient of the Advertising Research Foundation’s Great Mind Award for Rising Stars.

“As advertisers continue to focus on ROI, Visible World’s targeted television campaign solutions are increasingly essential components to the mix,” said Seth Haberman, CEO, Visible World. “Tania’s robust experience with leveraging data to evaluate advertising effectiveness and drive campaign accountability will help inform product development and ensure seamless client integration. We’re delighted to welcome her to the Visible World team.”

About Visible World

Visible World is the leading provider of targeted television advertising solutions. The company’s suite of services enables advertisers, agencies, and media companies to deliver addressable, interactive, and measurable ads.   Our addressable distribution platform, Visible World Connect, enables advertisers to increase consumer relevance and engagement by targeting messages to specific segments, from national programs, to local neighborhoods, and even down to specific household segments.  Visible World also provides a web-based campaign management solution that enables sophisticated segmentation, allocation, and execution for targeted television campaigns. Today, Visible World empowers over 200 advertisers to deliver more effective and more accountable campaigns to consumers in approximately 100 million U.S. television households.  To learn more please visit www.visibleworld.com

contact: Stephanie Stern, Director of Marketing

212.739.1917

stephanies@visibleworld.com

Visible World and Polk Partner to Create Advanced Addressable TV Advertising Solutions for Automotive Vertical

NEW YORK (March 31, 2010) - Visible World a leading provider of targeted television advertising, and R. L. Polk & Co., a provider of automotive information and marketing and solutions, today announced that they have formed a partnership to enable automated data driven TV ad targeting for automotive clients.

Advertisers can now use Visible World's addressable technology in combination with Polk's automotive data to target TV advertisements. Polk's industry-specific data will now be available via Visible World's Conductor, a Web-based campaign management system that enables sophisticated, data-driven segmentation for TV ads.

Polk is the most recent major data provider to join forces with Visible World, adding yet another unique layer to the broad data capabilities of Visible World's Conductor. Last year, Acxiom, Experian and Nielsen announced partnerships with Visible World to make their data available via Visible World's campaign management system.

"By teaming up with Polk, we're now able to offer our clients access to important data points for the automotive industry, helping them to target and optimize messages for their target audience segments," says Seth Haberman, CEO of Visible World.

As a result of the partnership, advertisers can now utilize some of the same sophisticated automotive data they have been using for direct mail for television campaigns. For example, auto marketers could segment their audience by propensity to sell various vehicle segment types in specific sub-DMA geographies, and drill down even further to take into consideration data regarding lease vs. buy, historical average MSRP and other factors. There is also a unique capability to target segments based on Polk's unique models that identify "households most likely to be in the market for a vehicle" within a certain time period.

Visible World's Conductor instantly calculates optimal rotations across thousands of targets on the specified media buy and automates campaign execution. This enables advertisers to automatically determine an optimal rotation of their ads, down to a neighborhood.

"We're excited to work with Visible World in delivering a new solution for automotive advertisers," says Stephen Polk, Chairman, President and CEO of R. L. Polk & Co. "Our direct marketing clients have had access to advanced segmentation and targeting capabilities in direct and online marketing. Now with Visible World, we can offer them new data targeting capabilities and accountable solutions for one of the most influential automotive advertising mediums, television."

This announcement comes at a time when automotive ad spend is predicted to rise. Borrell Associates reported that broadcast TV ad spending for the automotive market will rise in 2010. And, automotive advertisers will look to more addressable TV advertising solutions to help drive greater measurability and ROI.

contact: Stephanie Stern, Director of Marketing

212.739.1917

stephanies@visibleworld.com

DG FastChannel and Visible World Expand Partnership

NEW YORK (September 14, 2009) - DG FastChannel^®, Inc. (NASDAQ: DGIT), a leading provider of digital media services to the advertising, entertainment and broadcast industries, announced today an expansion of their partnership with Visible World, the leading provider of targeted television advertising solutions. The partnership expansion enables advertisers using DG FastChannel to dynamically customize and target broadcast television ads easily and efficiently through Visible World’s automated message optimization system, which spans television platforms. The resulting network will enable broadcast advertisers to create, deliver, and target multiple messages, reflecting local market needs and the ability to adjust content on a near real-time basis based on changes in the business or operating environment. The expanded relationship is designed to meet advertisers’ rapidly increasing demand for efficient, effective and accountable solutions for broadcast television advertising.

“Visible World's expertise and technological innovation will help our advertisers receive even greater value across our digital network. We are excited to be able to offer our clients the opportunity for more creative and interactive campaigns based on this automated platform,” said Neil Nguyen, President and Chief Operating Officer of DG FastChannel.

“Our advertisers continually look for solutions that span media types, and DG FastChannel is the clear leader in broadcast distribution and service,” said Seth Haberman, CEO of Visible World. “We are delighted to expand this relationship and bring to the broadcast market a more flexible and automated solution to increase ad relevance, efficiency, and engagement.”

This expanded relationship marks an additional step in Visible World’s incorporation of the advanced advertising media ecosystem, following announcements of partnerships with multiple MSOs, Google TV, Acxiom, Experian, and Nielsen.

The new service being developed helps retail advertisers and consumer marketers create and deliver targeted ads that best represent current local store inventory and top selling products. Direct marketers and service providers test a wider variety of offers, transitioning to the highest performing messages through real time tracking and response analysis.

contact: Tatyana Zlotsky

212.3563.8038

tatyanaz@visibleworld.com

Acxiom, Experian, and Nielsen Partner with Visible World

NEW YORK (August 17, 2009) – Visible World, the leader in targeted television advertising, today announced its partnership with Acxiom, Experian, and Nielsen to enable automated data-driven targeting for television ads through Visible World’s open data exchange standard.

Notably, this is the first time that these industry-leading data companies have been brought together to deploy their existing data and data segmentations for use in television advertising.

Preloaded marketing data from Acxiom, Experian, and Nielsen enables advertisers to apply the data they may be already utilizing in their direct marketing and online campaigns to television. Want to know how many households in a neighborhood have a strong affinity for your products versus a competitive offering? That data is instantly accessible – and you can then target and execute accordingly.

“With TV we’ve always reached the right people but we’ve gotten everyone else too” said Matt Seiler, Global CEO, Universal McCann. “With this new targeting capability, our message is able to zero-in on exactly the people we want.”

The integration of widely used data from these leading providers helps TV advertisers and agencies overcome a major obstacle to segmenting and allocating targeted television campaigns. Previously, clients manually translated and converted consumer targets from proprietary or syndicated databases in use for other media into segments for targeted TV advertising campaigns. Visible World solutions now automate this work, cutting down the time and effort necessary to help advertisers drive improvements in marketing results.

“Targeting doesn’t exist without data, and while these data sets are commonly used in other marketing mediums, until now this level of segmentation has not been systematically applied to television,” said Seth Haberman, CEO of Visible World. “Simplifying data integration has removed significant advertiser and agency barriers in our current household addressable campaigns, and we look forward to offering this capability across the broader media plan.” “With this new targeting capability, our message is able to zero-in on exactly the people we want.” Matt Seiler Global CEO, Universal McCann

contact: Stephanie Stern, Director of Marketing

212.739.1917

stephanies@visibleworld.com

Visible World and Google TV Ads to Deliver Targeted TV Advertising Solutions

NEW YORK (July 28, 2009) - Google TV Ads and Visible World, two leading providers of targeted television advertising, today announced that they have formed a working relationship to deliver advanced television advertising solutions. Advertisers using the Google TV Ads platform will now have the ability to dynamically customize and target their television ads easily and efficiently through Visible World's automated end-to-end system.

This partnership enables advertisers to use Google TV Ads with Visible World's automated message optimization engine to deliver the most relevant messages to the target audience. This combination enables advertisers to get the most from their existing creative, while providing differentiation based on program, time and context to drive and measure audience response. For the first time, advertisers will be able to automate multiple creative messages featuring a variety of offers, products and search terms based on the target audience, context differences and media performance data provided by the new online and set-top-box metrics.

Google TV Ads clients include Priceline, Lenovo, Buy.com and Jenny Craig. "Visible World's services will help advertisers continue to get great value from Google TV Ads. We're excited to work with Visible World so that our advertisers can place even better and more customized ads," said Mike Steib, Google's Director of TV Ads.

"Google TV Ads is bringing a new level of innovation to television and the media buying process. Given our mutual commitment to targeting, flexibility, accountability and measurability, we are thrilled to be partnering with them," says Tara Walpert Levy, President of Visible World. "Advertisers can now create, target, and optimize relevant ads that will generate improved marketing results on Google TV Ads and will also uncover insights that can be applied to the rest of the media plan." Google TV Ads is a trademark of Google Inc.

contact: Tatyana Zlotsky, Director of Marketing

212.739.1900

tatyanaz@visibleworld.com

Media Veteran Michael J. Kelly Joins Visible World Board of Directors

NEW YORK (February 4, 2009) – Visible World Inc., the leading provider of targeted television advertising solutions, announced today that media veteran Michael J. Kelly was elected to the company’s Board of Directors. As a Director, Mr. Kelly will be working alongside Visible World investors Comcast, Time Warner, WPP, Viacom, Adams Street Partners, Alliance Bernstein, Dawntreader, and others in supporting the company.

Mr. Kelly brings significant experience in digital media, marketing, and technology, cultivated through leadership roles at high growth startups and prominently established media companies. He is most recently the President of AOL Media Networks and is currently Senior Advisor to Veronis Suhler Stevenson, the media-focused private equity firm.

“There is no doubt that data-driven, addressable, and interactive television advertising is a powerful catalyst for change in the media business” said Kelly. “Visible World’s targeted television solutions are transforming the way leading advertisers and media sellers approach their marketing and business strategy. I am pleased to join the Board of the company that is the acknowledged leader in this revolutionary space.” Prior to AOL, Mr. Kelly was president of Global Marketing at Time Warner, where he oversaw the company’s Global Marketing group, CEO and Founder of American Town Network and the Publisher of Entertainment Weekly magazine. He is an officer of the American Advertising Federation and has served on the boards of The Advertising Council and Professionals in Advertising PAC. In addition to Veronis, Suhler Stevenson, Mr. Kelly serves on the Board of Directors of Eyeblaster, Contextweb, and American Town Network.

“We are thrilled to have Mike join our Board,” said Bill Katz, Chairman of Visible World. “His expertise in digital media and marketing will be a great asset to the company as we expand adoption of Visible World’s targeted television solutions in 2009 and beyond.”

contact: Tatyana Zlotsky, Director of Marketing

212.739.1900

tatyanaz@visibleworld.com

Visible World and SaysMe.TV Partner to Provide Viewers Ability to Personalize and Broadcast Television Ads Anytime, Anywhere

NEW YORK (December 11, 2008) – Visible World Inc., the leading end-to-end solutions provider for targeted and addressable TV advertising, and SaysMe.TV., the leading provider of consumer-driven television advertising, announced today that they have entered into a partnership that will allow individuals and small businesses to customize television advertisements and air them in specific markets at the times they choose.

The partnership integrates Visible World’s addressable advertising solutions with SaysMe.TV’s online user interface to ensure that customers’ television advertisements are customized, delivered and aired in the right market at the right time. Through Visible World’s intelliSpot Connect network, SaysMe.TV users now have more choices in the ads they want to personalize in addition to where and when their TV ads air. Consumers can create their ads and determine broadcast times online by visiting SaysMe.TV’s site or any of the company’s private label partners.

“Partnering with SaysMe.TV enables us to bring addressable targeted ad delivery services that we offer large advertisers, to individual consumers,” said Seth Haberman, CEO of Visible World. “We are excited to enable consumers to become part of the process in the creation and distribution of television ads that are important to them.” Through this partnership, SaysMe.TV is able to expand its offerings beyond its roots in political and issues-focused TV advertisements. SaysMe.TV can now offer users TV ad personalization in the following categories: Personals/Classifieds, Religion/ Spirituality, Sports Rivalries and Local Business.

“Visible World and SaysMe.TV truly complement each other, and as partners in this effort, we will be able to seamlessly produce and air ads that change the face of TV. Together we empower every viewer with a way to voice their passions and influence their community on all the major cable networks,” said Lisa Eisenpresser, co-founder and CEO of SaysMe.TV.

contact: Tatyana Zlotsky, Director of Marketing

212.739.1900

tatyanaz@visibleworld.com