Visible World Conductor is a web-based campaign management tool that enables cable zone level targeting and simplifies campaign execution. Conductor automates the process of targeting and optimizing media allocation, customizing commercials, and trafficking and delivering messages for local TV campaigns.

Conductor simplifies the process of delivering relevant ads to the right segments. Once your local TV media buy has been placed, use Visible World Conductor to set up targets, allocate the media weight, customize spots, and traffic ads.

• Conductor is used for zone-based targeting. We’re deployed across the nation, reaching 55M homes, which is about 80% of cable homes in the US. We reach over 100 cable markets, including 23 of the top 25 markets.
• For household addressability, we’re deployed in Cablevision’s full footprint of 3M homes in the New York market.

Visible World’s system has partnered with DG FastChannel and other digital distribution partners to deliver the spots to the any national network, local station or cable operator to fulfill any media plan and destination requirement.

Visible World is not a media buying agency, however we will work with advertisers and media agencies to develop plans that will best take advantage of our advanced targeting and video customization solutions. Please reach out to our media sales team for household addressable campaigns.

Any part of the commercial - video, audio (music and/or voiceover), graphics, text - can be made dynamic. There is no limit to the number of elements that can be customized.

Can be either, or both. Our clients are split in terms of whether the agency or the client manages the tool.

The number one factor affecting the client/agency relationship is the state of the client's business. Use of the Visible World Conductor has been proven to improve clients' business and therefore their relationship with the agency.

No, just the opposite. Visible World allows creative and production teams to easily create many versions of an ad, without the labor-intensive work This allows you to focus more on the big ideas and insights and less time on the last-minute alterations to commercials.

Yes, Visible World has become the customization provider of choice for many clients looking to leverage technology to enhance customization efficiencies and as a starting point for developing more advanced video capabilities.