frequently asked questions

1.
What is Conductor? What does it do?

Visible World Conductor is a web-based campaign management tool that enables cable zone level targeting and simplifies campaign execution. Conductor automates the process of targeting and optimizing media allocation, customizing commercials, and trafficking and delivering messages for local TV campaigns.

Conductor simplifies the process of delivering relevant ads to the right segments. Once your local TV media buy has been placed, use Visible World Conductor to set up targets, allocate the media weight, customize spots, and traffic ads.

2.
Where is Visible World currently deployed?
  • Conductor is used for zone-based targeting. We’re deployed across the nation, reaching 55M homes, which is about 80% of cable homes in the US. We reach over 100 cable markets, including 23 of the top 25 markets.
  • For household addressability, we’re deployed in Cablevision’s full footprint of 3M homes in the New York market.
3.
How do you get spots to networks or markets where Visible World is not yet deployed?

Visible World’s system has partnered with DG FastChannel and other digital distribution partners to deliver the spots to the any national network, local station or cable operator to fulfill any media plan and destination requirement.

4.
Does Visible World buy media for its clients?

Visible World is not a media buying agency, however we will work with advertisers and media agencies to develop plans that will best take advantage of our advanced targeting and video customization solutions. Please reach out to our media sales team for household addressable campaigns.

5.
What parts of my commercial can be made dynamic?

Any part of the commercial - video, audio (music and/or voiceover), graphics, text - can be made dynamic. There is no limit to the number of elements that can be customized.

6.
Who manages the Visible World Conductor, the client or the agency?

Can be either, or both. Our clients are split in terms of whether the agency or the client manages the tool.

7.
Might the Visible World Conductor get in the way of the client/agency relationship?

The number one factor affecting the client/agency relationship is the state of the client's business. Use of the Visible World Conductor has been proven to improve clients' business and therefore their relationship with the agency.

8.
Will Visible World interfere with the “creative process”?

No, just the opposite. Visible World allows creative and production teams to easily create many versions of an ad, without the labor-intensive work This allows you to focus more on the big ideas and insights and less time on the last-minute alterations to commercials.

9.
If I need simple customization, can Visible World do that too?

Yes, Visible World has become the customization provider of choice for many clients looking to leverage technology to enhance customization efficiencies and as a starting point for developing more advanced video capabilities.

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